About Us

Welcome to Joe’s Juice! A bit about us, we are a leading premium e-liquid manufacturer based in Nottingham with the intent to support the UK’s evergrowing vape culture.

Owners, Joe and Natalie Fisher, created Joe’s Juice in 2016 after seizing success with a chain of Cloud57 shops around Nottingham with the goal of expanding their passion for vaping nationwide!

Since the company’s establishment, we have launched a range of flavourful e-liquids, just to name a few: Pud, Creme Kong, Slush Bucket, Cold Finger and Berserker Blood Axe. Their high demand in the market stems from Joe and Nat’s ambition of providing the nation with top quality e-liquid, as well as a safer alternative to smoking.

joe's juice -joefisher

Joe Fisher

Joe's Juice - Nat Fisher

Natalie Fisher

Not only do we stock high quality e-liquid but also accessories to help you passionate vapers out there! We stock anything from vape mats, e-liquid bottle openers, and air freshners to batteries, battery chargers, and empty bottles that you can decanter into.

We are dedicated to helping new and seasoned vapers find the right products to equip them on their vaping journey.

Meet the Team!




The big boss but also just a big teddy bear! His love of vape liquid has now turned into what it is today which is Joe’s Juice. Constantly wowing the community with brand new ideas and flavours he never fails to keep everyone on their toes! Although, you’ll never see him in his office due to the fact he hot boxes every time he creates a new flavour.




The big boss. Fun, kind, and caring she is the foundation of the company and keeps everything going smoothly.



Administration Manager

Cathy is the work machine behind your orders online. She will be sure to pack your order within seconds ready to be sent out to you! Most of the time she is rushed off her feet due to the shops demanding the juicy Joe’s Juice!



Social Media Specialist

Hannah is the wizz behind our social media. Not only does she bring the banter to the office, but she makes sure anyone fronting TikTok looks their best in front of the camera. Biscuit giver and lover of giggling so loud you can hear her from outside the office, she will never fail to have a go at you if you accidently put plastic in general waste. If you catch her on a good day, she might just order you a pen off Amazon.

If you have any questions or need help with anything then please use the contact form below to get in contact! We will be more than happy to help!